Studying data from Google Analytics and Facebook Insights is a way to know who your customers or readers are, what their preferences are and what you need to do to improve your site.

What is the most valuable information that a company or you as a blogger can find in analytics and what data should be tracked in particular?

1. Audience Location (Audience –> Geo –> Location)

Many people don’t look at the audience location but for a small business these data matter. They can help the company to better target their marketing strategy. Of course, this doesn’t mean that the traffic outside the local area should be ignored because it can help expand the sales area.

2. The Audience Behavior (Audience –> Behavior)

Studying this can see how a visitor spent on a page and on how many and which pages were viewed exactly. These data indicate how well you captured the audience’s attention. On the most visited pages, you can put “call to action” buttons or links to encourage visitors to act in one way or another.

3. The Traffic On Mobile Devices (Audience –> Mobile –> Overview)

In recent years, traffic from mobile devices has increased, so has become a value to be monitored constantly. Especially because Google ranking will be affected if you don’t have a responsive site for mobile devices. Time spent on the site that has originated from a mobile device may indicate whether the user has a good experience on your site. Remember that if your site isn’t optimized for mobile the user will leave extremely fast.

4. Social Network Traffic ( Acquisition –> Social –> Overview)

If you promote your products or website more on social networks you absolutely need to look for their traffic generated in order to see which social network works better for you. Also, Facebook gives you specific target campaign results and who is seeing your ads.

5. Bounce Rate (Behavior –> Site Content –> All Pages)

When promoting a specific page of your site, you can watch the bounce rate. The bounce rate is a user’s action involving leaving that site. Is the ratio of the visitors to a certain page of your site with the total number of visitors of the site. This is an important indicator to measure efficiency and site performance. If the bounce rate is greater in percentage terms, the page has a low impact on the reader, visitors are not interested in the information found there, which means you have to do some modifications.

6. Searches made on site

These data may indicate whether your visitors are looking for other information not found on your site. If these searches related to your field you can post interesting content and that appeal more to your visitors. If these searches have nothing to do with the site, then you should better optimize your keyword.