10 SEO techniques to improve web positioning

Improving the SEO positioning of your website is very simple if you do it properly. Today I will show you 10 very simple and easy to carry out SEO techniques, even if you are not a WordPress expert.

Sometimes we misuse the keywords because we think that our positioning will improve, without knowing that we can even make it worse.

Content is useless if it doesn’t get your website to climb positions in the rankings.

Following the 10 SEO techniques that I’ve list below in my article, your positioning will most surely improve!

1 Use short titles and put the keyword at the beginning

You should know that those results that Google shows you when you are looking for something are limited.
So if you write long titles, surely the user will not read the majority.
I recommend that you use short titles and put the keywords at the beginning so that both users and search engines can see them.

2 URLs should be short and focused on your keywords

By default, WordPress creates a URL identical to the title and is an error because in most cases it is too long to remember.
That’s why today many people use shorteners for their URLs.
I recommend you use short URLs.
It is better to put blackellis.ro/tutorial-seo/ than blackellis.ro/10-seo-tips-that-will-improve-your-website-reputation/

3 Add the keyword at the beginning of the post

Always try to use your keyword at the beginning of the article, in the first paragraph.
You will add more points to position yourself better and also, you will call the user’s attention much earlier.

4 Play with the long tail

Do you know that Google recognizes synonyms and that you know perfectly if we try to deceive you with exact words?
If you write an article on how to create your brand, you should not repeat this set of words over and over again.

5 Write short paragraphs

Today, most traffic comes from mobile devices, tablets, etc.
Therefore, Google penalizes websites that are not optimized for these media.
If we make a paragraph that has 4 lines, in mobile it will become twice as much and that does not improve the reading.
Our advice is to make short paragraphs and if they do not exceed 20 words much better.

6 Model your contents

We have moved from showing information to have to create a pleasant user experience.
Do you know how boring it is to read a linear text? No bold or prominent?
To avoid this, it’s necessary to use headers that separate the blocks of text, put bold, underlined and so on to highlight important content.
The better the user experience, the more time will spend on your website and the better your content will be positioned.

7 Insert images

Like the above, use as much multimedia content as possible.
Including images is very simple given its easy production and subsequent insertion.
Remember that you must also optimize the SEO of your images if you want them to position correctly.
Incorporate your keywords to the title and alt attributes of the images. You will help the positioning.

8 Link internal content

How many times have you not eaten dessert and have you had the feeling of not having had lunch?
Well, that same thing happens when someone reads an article and you do not give him more options to read.
Go beyond the typical block of related articles that many do not get to read.
Link internal content within the text and offer the user the best you have related to your topic.
In addition to promoting your content, you should know that internal links position those contents.

9 Link external content

There was a time when people were afraid to link external content for fear of losing PageRank.
Now it’s just the opposite, you’re bound to do it to help the user with important information.
Of course, remember two important things:
Always configure the link to open in a new window to prevent the user from leaving your website.
If the source you link is not trusted use a no follow link.

10 Ask the user to collaborate

When someone leaves a comment in an article, this comment is positioned and extends and improves the keywords.
If so, why do not you ask your readers to participate and leave a comment?
Social bookmarking also counts for positioning.
What if you ask your users if the article has liked to share it in networks?
They are small gestures that after hundreds of visits can mark a before and after.

Improving the SEO positioning of your website is very simple if you do it properly. Today I’ve shown you 10 very simple and easy to carry out SEO techniques.
Sometimes we misuse the keywords because we think that our positioning will improve, without knowing that we can even make it worse.

The summary
The summary is an SEO technique to which many people don’t see the utility, but it really works.And is that many users scroll and go directly to the end of the post to find a summary.

My summary on these 10 SEO techniques is this:

  • Write short titles
  • Use short URLs
  • Put the keyword at the beginning of the post
  • Become an expert of the long tail or long trail
  • Short paragraphs and if they can be 20 words better
  • Model your content
  • Insert images
  • Link internal content
  • Link external content
  • Ask the user to collaborate
  • You have already seen that positioning your website is very simple if you create quality content and follow these SEO techniques.