Why Your Site Must Be Responsive

Creating a site that is adaptable for smartphones and tablets is something quite important nowadays. Currently, there is no need to have two sites, one for PCs and laptops and another for mobile. You must have a single site that adapts to any browser and any resolutions.

1. Indexing reasons

When your site is responsive, search engines will position it ahead. There are several factors to which this happens, one of them being the code structure that is easier to index.

2. Google loves responsive sites

Since 2015 responsive websites perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes responsive sites use single URLs vs. different URLs for separate mobile versions of websites. This alone should convince you of the need for a site to be adaptable to all resolutions.

3. Site content is accessible when you’re on the move

Currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices. And every month mobile use continues to grow, so every month there is the possibility of more and more people will see your website from a mobile device.

4. Most people own a mobile device

A large percentage of people are accessing the Internet using a mobile device to surf the social networks, search for a certain thing or read what interests them.
Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices.

5. Improved user experience

A better user experience reduces bounce rates, boosts website conversions and improves brand perception.
A responsive site interface is more friendly and has an accessible menu, is more structured, some aspects are more visible, which means a major improvement in terms of user experience. When users are satisfied with this experience on a site there is a very high chance that they would be back.

6. Compatibility with all browsers

A very important thing to a site with responsive design is that it’s compatible with all browsers. When you visit a site on a mobile device, it must have easily accessible buttons and simple to navigate.

7. Does your competition have a site with responsive design

We have to be realistic that many people who own a site already turned it into one adaptable to all resolutions. If you don’t take this decision, you’ll lose to the competition and you’ll notice register fewer visitors.

If the site that you have it’s not yet responsive you should definitely consider adding this feature. It’s not a complicated process, and most certainly you can find a multitude of WordPress themes ready for you.